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Tesla appears to be in a tricky period, having missed its main targets. This reality is prompting investors to exercise caution.
The recent disclosure of Tesla's quarterly results sent shockwaves through the market, leading to a significant 12.1% drop in its stock on January 25th. The decline doesn't seem to be over: in just one month, the stock has given up nearly 24% of its value. Its price has fallen back below the $194 mark, last quarter's lowest threshold. This phenomenon could increase the selling pressure on the stock.Surely, this degree of volatility is not new for the electric vehicle manufacturer. But this time, the event raises questions about its long-term viability.The surprise is all the greater because the company's Model Y was the world's best-selling vehicle in 2023 (1.23 million units sold). However, despite the increase in sales, Elon Musk's company is suffering from surging competition which is driving down prices and forcing it to similarly reduce its margins.
In the 4th quarter of 2023, the brand thus posted a stagnant revenue (+1%) despite a strong increase in sales volume, a sign of a sharp drop in the manufacturer's rates. The operating margin has fallen by almost 8 points, dipping below the 10% threshold.This trend could persist as competition intensifies. The electric car market is being disrupted by Chinese manufacturers, particularly through the BDY brand. Beyond the boom in their domestic sales and exports, European manufacturers are also benefiting from the sector's surge. Tesla has thus ceded its top spot in Europe to Volkswagen and Renault. As a symbol of the democratization of electric cars, Tesla was therefore unable to achieve its main objectives in 2023. Investors seem to have taken note of this: the stock has fallen to the bottom of the S&P500 index.
But despite the headwinds, Tesla could still surprise and demonstrate its resilience in the face of current challenges. The announcement of a new budget model thus raises expectations, and the brand's aura seems, for now, unscathed. Moreover, factors such as the reduction in battery costs, increasing demand for electric vehicles, investments in artificial intelligence, or the development of solar power, could serve as positive catalysts for long-term investors.
Ça m'étonne pas tiens, avec la concurrence qui s'excite sur le marché des voitures électriques, Tesla peut plus jouer les gros bras comme avant. Ils sont obligés de baisser leurs prix et leurs actions en prennent un coup, bien fait ! C'est la loi du marché, mes cocos. Mais bon, j'admets qu'un rebond c'est pas impossible, c'est même probable vu l'essor de ce marché.
Et voila, comme d'hab, quand ça sent le roussi, on panique et on baisse les prix. Pauvre Tesla, la concurrence a pas fini de lui faire des misères. J'me demande s'ils vont réussir à se relever de cette bad blague... un rebond, vraiment ? Tsss.
Un peu en colère là, Elon! C'est pas comme si on t'avait pas prévenu. La concurrence arrive à grands pas et tu te retrouves avec la bourse en berne. Va falloir sérieusement redresser la barre si tu veux pas finir en cale sèche. Et qu'on ne me dise pas que le marché des voitures électriques n'est pas prometteur !
Oh là là, ils sont vraiment dans le dur Tesla ! C'est marrant de voir à quel point les investisseurs peuvent paniquer dès qu'on ne tient pas ses promesses. Je pensais qu'on avait compris depuis le temps que c'était un monde de sang-froid. Vous croyez qu'il y a un rebond possible avec le marché des voitures électriques qui grimpe ?
