Ipsos Entrusts Management of Its Americas Operations to Mitch Barns, Former Nielsen CEO
Ipsos announced on October 29, 2026 the appointment of Mitch Barns as "Chairman and CEO, Americas", effective November 2, 2026. Reporting to Kelly Beaver, the group's CEO, he will join the Executive Committee.
A Scope Covering the United States, Canada and Latin America
In his new role, Mitch Barns will serve as CEO of Ipsos in the United States and will oversee the group's operations in Canada and Latin America.
He served as Nielsen's global CEO from 2014 to 2018. At the time, the company represented a business of more than $6 billion, present in over 100 countries and employing more than 40,000 people.
Previously, he had led Nielsen's Media business in the United States and, earlier, its operations in Greater China as well as global activities dedicated to advanced analytics and product innovation. He began his career with 12 years at Procter & Gamble, in marketing research and brand management.
After his time at Nielsen, he led The Opus Group from 2021 to 2024. He also served on the boards of several research and data analytics companies and advised private equity investors on data, analytics and technology.
Mary Ann Packo to Leave Ipsos at the End of November Following a Handover
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Kelly Beaver thanked Mary Ann Packo for her commitment to Ipsos' operations in North America. She will leave the group at the end of November and, until then, will work alongside Mitch Barns to ensure the handover.
Ipsos' CEO justified this choice by stating that "the Americas are an essential region for Ipsos". For his part, Mitch Barns said the industry is going through "a period of reinvention".
Au regard de la performance réalisée au cours des neuf premiers mois de l’année et du niveau du carnet de commandes à fin septembre, le Groupe révise son objectif de croissance organique pour l’exercice 2026, désormais compris entre 1,2 % et 1,5 % (au S1 : « autour de 2 % »)
Risks mentioned
Middle East conflict has adversely affected activity in the region, a historically strong growth zone
Americas segment remains below expectations with -1.2% organic growth in Q3 due to delays in Horizons strategic plan execution
Persistent uncertainty in macroeconomic and geopolitical environment limiting growth visibility
Opportunities identified
Strong recovery in Citizens business segment with 4.7% organic growth over 9 months and 8.6% in Q3, driven by multi-year contract wins
Acceleration in Asia-Pacific region reaching 2.8% organic growth over 9 months and 4.3% in Q3, supported by momentum in China and India
Rapid growth in Ipsos.Digital DIY platform with 14% organic growth, expanding AI capabilities and synthetic respondents
Outlook / guidance
Expected revenue: 2 559 millions d'euros
Management commentary: PERSPECTIVES : « Au regard de la performance réalisée au cours des neuf premiers mois de l’année et du niveau du carnet de commandes à fin septembre, le Groupe révise son objectif de croissance organique pour l’exercice 2026, désormais compris entre 1,2 % et 1,5 %, contre 0,6 % en 2025. Cette perspective tient également compte d’un environnement macroéconomique et géopolitique toujours incertain, notamment marqué par les répercussions du conflit au Moyen-Orient sur les activités du Groupe dans la région. Le Groupe confirme son objectif d’un taux de marge opérationnelle au niveau de 2025, reflétant sa capacité à maintenir une discipline financière rigoureuse tout en poursuivant les investissements nécessaires à l’exécution de son plan stratégique Horizons. »
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